Microsoft launches Microsoft Tag. High Capacity Color Barcodes (HCCBs)


Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment.

From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!

All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways!

Interact with almost anything!

  • Makes offline media (print ads, billboards, posters, television) and physical objects (product packages, storefronts, T-shirts, museum exhibits) interactive.
  • Dream up your scenario; engage with your audience in real time, in the real world; and know how successful you were.
  • Remember what you saw, and share it with friends.

Use Microsoft Tags to get property information

 Link people to your profile, blog, or contact information.

  • Mix it up! Use one Tag for business colleagues and another version for social networking.
  • Your Tag can link people to mobile sites, profiles, videos, podcasts, products, or other little pieces of content like ringtones and wallpapers.
  • Never lose a number; contact data can be automatically added to your mobile address book.

Microsoft Tags links your business card to your online profile

The sophisticated technology powering Microsoft Tag, High Capacity Color Barcodes (HCCBs), was invented by Microsoft Research. It was designed from the ground up for maximum performance with the limited cameras on most mobile phones. Advanced image-processing techniques decode even out-of-focus barcode images, which means Microsoft Tag works with the fixed-focus camera lenses common in most mobile devices.

The advanced computer imaging of HCCBs employs different symbol shapes in geometric patterns and multiple colors to provide more information in less space.

There are no charges to install or use the Microsoft Tag reader on your phone. However, the application uses your data plan, and during the use of the application you may choose to dial phone numbers or send emails or SMSs. Standard carrier rates will apply. During the beta period, there is no charge to create and use Tags. And in the event that Microsoft decides to charge publishers to use Tags, any Tags that were created and used during the beta, will continue to work, free of charge, for at least two years.

Learn more about it here: http://tag.microsoft.com

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